Tailor-made e-commerce website
for London fashion label
Beara Beara
Beara Bera, headquartered in London, distributes high-quality leather bags handmade in Bolivia. The young company commissioned our team to create an online shop and had a clear goal in mind: With the new e-commerce solution, urgently needed funds should be realized quickly and the long-term sales goals achieved.
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Reduce costs
The new shop should contribute to the reduction ofthe return rate and thus also to the reduction of transport and logistics costs. Fewer returns should be achieved through a better product presentation in the shop.
Individual features
Jake Bullough wanted the following features:
- A toolfor customizing the bags
- Content Management Features
- Promotion and discount code tools
- Shipping and payment options (DHL, PayPal & Alipay)
- Secure and fast ordering andpayment process
- Visitor tracking and reporting
- User-generated reviews
- E-Mail-Marketing-Integration
Data integrity
As with any e-commerce solution, data security was paramount inthis project. Beara Bera's sensitive customer data must never fall into the wrong hands through a hack. Taking this requirement into account was of course a must for us.
Solution
Step 1: Design
Our team developed an elegant design taking into account the Beara Beara colour scheme and brand understanding.
Step 2: Implementation
Subsequently, our technical team got to work: They collected all the requirements of the client in order to understand the company’s goals and to develop tailor-made solutionproposals.
Based on this, our specialists evaluated the available technologies: Which software would be best suited for the new online shop according to the aforementioned requirements? Finally, the team presented the client with two options for them to choose from:
Option 1: Simple solution with the open source eCommerce platformWooCommerce and MySQL database structure.
Option 2: Scalable professional solution with PHP Laravel (basis of the website), React.js (rendering for the frontend) and MySQL (database structure)
Jake Bullough chose option 2 because he was interested in a later development of the shop.
The implementation team then created an individually programmed, mobile-friendly online shop, taking into account the specifications from the Deaint team, which now invites you to browse under www.bearabeara.co.uk.
Step 3: Quality assurance
Before the launch of the shop, a final check was carried out by our website testers: As part of our quality assurance, the colleagues checked the functionality of the freshly programmed e-commerce page, noted problems and passed them on to the technical team for rectification. In this way, we were able to ensure that our client received a perfect result.
Applied technologies
Customer
Individual functions that are based on the sales process in the shop
Secure e-commerce solution with various payment options
Use of proven technologies and plug-ins
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